Rihanna not only scored a free pair of brand new shoes from Sophia Webster, a fun, whimsical new shoe designer fast on the rise. The shoe in question was named after the Bajan singer as the “Riri”. The singer expressed her gratitude by posting it on her social network pages to share it with her fans, “I spy something beginning with R- the “RiRi’s” by Sophia Webster!! Thank you lady, humbled, and loving these!!!”

Not a bad move at all by Sophia to have gifted the pair to Rihanna. Acts like this will definitely make us shoe lovers far and wide remember that brand for a long time. Designers alike could learn from that marketing ploy. Nice one Sophia! to get yourself a pair of the RIRI pair. So summery and fun!

Don’t forget to grab your copy of Shoeholics magazine and follow on Facebook and Instagram! And of course to join the free club right here!

Rihanna in her “Riri” shoes

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