Whoever thought Christian Louboutin men’s wear in the footwear department couldn’t be more fun, eclectic and flamboyant as the female counterparts is in for a wakeup call. The iconic luxury footwear company recently debuted one of the biggest surprises in fashion history by appointing Jaden Smith as their first ever Creative Director! The collaboration includes edgy, bold, and futuristic updates to the esthetics of the brand’s classic silhouettes and range of designs. Many on display to be seen upclose at the launch party appeared to be versatile, wearable and make for a practical collectible worthy piece of art to be coveted. Imagine a trademark men’s ankle boots with dripped red paint, loafers featuring Swiss cheese appearance with enlarged perforated holes all over it, sturdy leather mountaineering size backpack accented with 12 detachable pouches and pockets. A perfect option as a carry-on luggage if trying to avoid excess overweight fees in checked bags. You can simply attach the pouches/pockets to the exteriors of the backpack and stuff your essentials in it and be on your merry way, in style! Looking for Rockstar high energy grand entrance thigh high boots? Jaden had that covered by pushing boundaries in a glitzy silver leather with matching silver metal accents, a design that’ll rival any women’s collection and ahead of its time when it comes to menswear. The multi talented and hyphenated singer-singwriter turned shoe designer Jaden Smith, is currently busy making a whirlwind press circuit at Christian Louboutin’s luxurious boutiques in Beverly Hills where his proud parents Will and Jada Pinkett Smith were in attendance to support, Atlanta, New York, Paris and London. The New York branch had a ritzy star studded reception yesterday at the swanky men’s boutiques in Meatpacking District area where several celebrities alike stepped out in full support dressed in the brand’s latest collection to celebrate the launch. Jaden Smith received and greeted every guests and made himself available for photographs as he navigates the room without much fanfare and humbly accepted greetings from well wishers. If you’re a die hard collector of wearable art and appreciate well made accessories that’ll last the ages, don’t sleep on this. Check out the collection now in stores and online. Mute out the naysayers and secure yours now before you find yourself battling for a piece of history at second hand market!

Carla Erice – President of Christian Louboutin