Beyoncé As The New Face of H&M

March 22, 2013 in Causes, News by Administrator

Just in time for her “Mrs Carter” world tour which kicks off April 15, H&M nabs Beyoncé as the summer 2013 campaign front woman. She would be the official new face of the mega fast fashion chain stores summer look. The marketing strategy will include print ads and billboards, as “Beyoncé as Mrs. Carter in H&M.” The photoshoot spread took place in the Bahamas by Scandinavian dynamic team Inez van Lamsweerde and Vinoodh Matadin, and the commercial was directed by Jonas Åkerlund.

“I’ve always liked H&M’s focus on fun and affordable fashion,” said Beyoncé. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements–fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
Several shoes featured in the campaign spread are hard to miss. We hope they look as good in person as they do in the photos. We can’t wait to see them in stores. They would be the perfect option for our budget conscious members who want style on the fly during the summer months but don’t want to break the bank. H&M has collaborated with the likes of Madonna, Chanel’s Karl Lagerfeld, Versace and all have sold out within hours of hitting the store chains. If Beyoncé’s collaboration is anything like the aforementioned, then you can expect long lines and a sell out at the stores the minute they are released. If all else fails, you can at least support the line for charity reason, a good cause, 25 percent of sales will be donated to WaterAid , an organization that helps children in Africa and Asia get clean water. It’s something to think about.

Speaking of charity, Sole4Souls was featured in the Jan-Mar 2013 issue of Shoeholics magazine, print edition now in stores.


Donate Unwanted Shoes To Soles4Souls

June 15, 2012 in Causes, News by Administrator

Don’t know what to do with shoes too small or too big for you? Or perhaps shoes  you no longer consider your favorite enough to keep taking up space in your closet? Look no further than Soles4Souls to help people who are less fortunate than you. Please consider donating to the cause amd mission. One pair could change the life of another entirely. Visit for more details on how you can help.

Salvation Army Needs Shoes

June 15, 2012 in Causes by Administrator

An organization that helps others is in need of your help.

The Salvation Army’s clothing and shoe donations are drastically down. They are hoping the public will be generous to them when doing spring cleaning.

Captain Don Sanderson of the Salvation Army told 22News that the economic crisis has people donating less, while the need for good used items is rising.


“People are holding on to their stuff longer, due to the fact that everybody’s feeling it in the wallet,” Sanderson said. “Now we’re starting to feel it in a kind of a trickle-down way.”

The money raised at Salvation Army stores is used to support their various community programs.

For information on how you can donate to the Salvation Army, you can visit their website at

by Amy Phillips Springfield, MA (WWLP)

by change

Buy Shoes Help Kids At Barneys Featured

May 1, 2012 in Causes, News by change

Check them out! Support their mission.